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Welcome to Our Website

Our school provides the following facilities for the children

Why PPC(SEM) Training?


The Search Engine Marketing and Pay per click are the important internet marketing tactics which are popular and widely used. At Media Marketing we are offering courses which are tried and tested. Our PPC (SEM) Training module will help you to analyse as how to increase your websites’ visibility. It will also enable you to understand as to how advantageous the PPC Training is. The training will also throw light on the merits of Pay per click online advertising. Our classroom style training will help you to prepare successfully run the pay per click (PPC) and Search Engine Marketing campaigns. We give specialized training and our expertise includes Google Adwords Campaigns, Bing Ads, Facebook & Linkedin Ad Creation, and many more. It can be noted that almost nine out of ten web users greatly rely on the search tool in order to reach their destination. It is thus crucial to be in the top of the search rankings.


What is PPC of Pay per Click?


PPC or Pay per Click search engines allow you to test new business models and also give instant traffic in real time.

STANDARD REPORTING

  • Audience / Overview
  • Demographics / Behavior
  • Technology / Custom Visitors Flow

SET-UP PPC CAMPAIGN

  • Google Adword Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is "Click-through-Rates" CTR
  • What is Impression?
  • What is "Cost/Conversion"?
  • What is Tracking Code?

WHAT IS KEYWORD RESEARCH ?

  • Diff between SEO & PPC keywords
  • Keywords popularity, Search Volume
  • Categorize Keywords in Ad groups
  • Keyword Types:Broad, Exact, Phrase

CREATE EFFECTIVE ADS AD GROUPS

  • Measurement of Title, Description URL
  • Ad that produce better ROI, Using Ad Extensions /
  • dwordwrapper.com

WHAT IS LANDING PAGE ?

  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • Use 'Calls to Action'/Cost/Conversion
  • PPC reporting structure

WHAT IS BIDDING ?

  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position/ Bid Management
  • Define Bid for Each Keywords
  • User Define bids/Google Automatic Bids
  • Importance of bidding techniques
  • Competitors Analysis for bidding


DISPLAY NETWORK CAMPAIGN

  • (Creating Image/Video/Text/Flash Banner)
  • Navigation through Menus
  • Home/Campaigns/Opportunities/
  • Tools & Analysis, Billing, My Account
  • Using Remarketing (Display Network)
  • Using MCC (My Client Centre)
  • Linking Existing Adwords with MCC
  • Approving from Adwords
  • Creating Additional Users, Adwords Editor


CAMPAIGN PERFORMANCE REPORTS

  • Keywords Performance Reports
  • Ad Performance Reports
  • PPC Campaigns Tools

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