Free Tool
Marketing ROI Calculator
Enter your own numbers to see the math behind your marketing ROI, shown transparently step by step. Nothing is stored or sent anywhere.
Estimated Results
Frequently Asked Questions
Does the calculator assume an industry-average close rate or conversion rate?
No. It only uses the exact numbers you type in. If you leave your own close rate or customer value as a guess, the output is only as accurate as that guess u2014 but it's never silently replaced with an assumed industry average.
What's the difference between ROAS and marketing ROI here?
ROAS (return on ad spend) is revenue generated divided by spend, shown as a multiple. Marketing ROI expresses the same relationship as a percentage return after accounting for spend, which is often the number decision-makers actually want.
Can I use this for a channel other than paid ads?
Yes u2014 the math works for any channel where you can estimate spend, leads generated, close rate and customer value, including organic content, email or events.
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