Revolutionizing Keyword Research with AI Chatbots to Achieve 10X Growth

Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis.

However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original, and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility.

Finding the right back balance is key, and SEOs that fail to do this are likely to struggle to be competitive, Solis explained at SMX Advanced. But where to start?

Here’s a recap of Solis’ top tips on how marketers can make the most out of AI, beyond generating articles, to maximize their keyword research.

1. Give specific, descriptive, and comprehensive prompts

If you want the best possible answers from generative AI tools, you need to use the best possible prompts, Solis said.

“Make your prompts specific, descriptive and comprehensive,” she said before adding that instructions should address the five Ws and the H:

  • Who is the target audience?
  • What is the expected goal?
  • Where is it going to be used?
  • When is it going to be used?
  • Why do you want to use it?
  • How do we want to deliver this (e.g. format, language, tone, structure, length)?

Following these prompt rules can potentially save you a lot of time and produce quality results.

2. Hot topics inspiration

You can also generate ideas for hot topics using chatbots. If, for example, a TV show (e.g., “Succession”) was trending, you could leverage AI to find out the top 10 most-searched-for questions about the series, she said:

  • “AI will provide the results in a table, listing the top questions and search intent.”
  • “I can then create content that piggybacks on the popularity of this TV series, which is amazing.”
  • “This can save you so much time as you now don’t have to use different tools to get these ideas.”

3. Generate article ideas

Once you’ve discovered hot topics using AI, you can connect these findings to your brand’s subject matter expert to produce article ideas.

Solis said she combined her research on “Succession” with the subject matter of a website on remote work. AI provided her with five potential article topic ideas:

  • “You can also obtain suggestions based on the top-ranking articles.”
  • “Using AI, you can see what pages are already ranking well for the query that you want to target.”
  • “I asked for five article topic ideas that will allow me to rank for ‘Succession remote working’ based on the current articles ranking for this query in the top positions (but without copying them), then prioritize them based on the level of potential popularity and the user search behavior.”
  • “It’s such a creative tool!”

4. Deep dive with People also ask questions

Are you using AI to discover the intent behind Google’s People also ask questions? By identifying intent, the risk of duplication can also be eliminated, Solis said:

  • “I love People Also Ask – it helps you to understand how to structure questions.”

5. Suggested title tags and descriptions

You can use AI to suggest title tags and descriptions for each keyword.

6. Discover your competition

Another great way to use AI in your day-to-day SEO tasks – is to find out who your competitors are for specific keywords. Solis explained:

  • “This doesn’t only serve as an input to pretty much create content, but also to validate and check that you’re actually targeting the right thing.”
  • “So for example, if we are looking at who are the top five websites publishing content about ChatGPT for SEO and what are the top pages that they publish about this topic in 2023, you can use this tool for research.”
  • “But you can also validate and verify that what you are writing will provide a new and different angle on a topic that is also popular and already covered by the main websites in your industry.”

7. Inspiration without duplication

AI can suggest new and fresh content ideas for topics rival websites have already covered. Solis said:

  • “You can ask AI to suggest three topics that have been covered but without duplicating the topics.”
  • “Just ask AI to suggest headlines for these topics.”

8. Validation and confirmation

Are you uncertain about certain questions, such as “Is a single page enough to target two different search queries relating to this topic”? AI can help provide the answers. This type of validation is also applicable to a more international search scenario. Solis added:

  • “You can check if it is viable to run for a query across different country markets with the same pages because you may think, do I need different versions of this page to target this query in the UK versus the US versus Australia? Because while the language is the same, we know that in certain cases the terminology can be different.”
  • “We can double check again by asking AI what type of pages are ranking in the top 10 positions in the UK, US, and Australia.”

9. Obtain video content ideas

You can also ask AI for different video content ideas based on topics and keywords that are trending.

For example, you can ask it to suggest five video topics for ChatGPT for SEO based on existing trending video content. Explaining why this tool can be particularly helpful to marketers, Solis said:

  • “Many times, we can get [inspiration] blockage and cannot come up with something new and it’s difficult to identify trending topics to maximize that others are not yet covering. This is a great solution.”
  • “We can also get suggestions on hashtags for these videos when optimizing them for YouTube but without copying those in the top front pages.”

10. Tools for scientific insights

When marketers are working on more technical campaigns, perhaps in the medical or health industries, it’s important to be able to provide scientific quotes and cite research.

Solis explained that AI tools like Consensus were great for such tasks. She said:

  • “Tools like Consensus to get scientific insights to quote and link to have been so useful.”

The Role of Chatbots in Improving Customer Experience and Engagement

Chatbots

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to enhance customer experience and engagement. One technology that has emerged as a game-changer in this realm is chatbots. These virtual assistants are reshaping how companies interact with their customers, providing instant support and personalized experiences. In this article, we’ll delve into the fascinating world of chatbots and explore their pivotal role in revolutionizing customer interactions.

1. Introduction

In the age of instant gratification, waiting for responses to queries or issues can be frustrating for customers. This is where chatbots step in. Imagine having a digital assistant available at any time, day or night, to address your concerns. That’s the power of chatbots. They are transforming the customer experience landscape, offering swift solutions and personalized interactions.

2. Understanding Chatbots

Chatbots, often referred to as virtual assistants or conversational agents, are AI-powered programs designed to simulate human conversations. These programs use natural language processing (NLP) to understand and interpret user inputs, providing relevant and contextually accurate responses. By mimicking human conversation, chatbots create a seamless and engaging interaction for users.

3. The Evolution of Customer Service

Gone are the days of long waiting queues and repetitive hold music. Chatbots have ushered in a new era of customer service. From basic FAQs to complex problem-solving, chatbots efficiently handle a wide range of customer queries. This evolution has led to quicker response times and increased customer satisfaction, as users receive instant assistance without the hassle of prolonged wait times.

4. Chatbots as Virtual Assistants

Think of chatbots as your own personal customer support representatives, available at your beck and call. They can guide users through processes, offer product recommendations, and even assist in making purchases. The conversational nature of chatbots makes interactions feel more like a friendly chat than a technical transaction.

5. Enhancing Personalization

In the digital realm, personalization is paramount. Chatbots excel in delivering tailored experiences by analyzing user data and previous interactions. By understanding customer preferences and behaviors, chatbots can provide product suggestions, content recommendations, and even personalized discounts, creating a bond that goes beyond generic communication.

6. Real-time Issue Resolution

Encountering an issue with a product or service can be frustrating. Chatbots excel in real-time issue resolution by providing step-by-step guidance. Whether it’s troubleshooting a technical glitch or tracking an order, chatbots ensure that customers receive immediate assistance, minimizing frustration and fostering positive brand perceptions.

7. 24/7 Availability

Humans need rest, but chatbots don’t. One of the most significant advantages of chatbots is their round-the-clock availability. Customers from different time zones or those burning the midnight oil can still receive support, eliminating the limitation of operating within business hours.

8. Analyzing Customer Data

Every interaction with a chatbot generates valuable data. This data can be analyzed to gain insights into customer behavior, preferences, and pain points. Businesses can use this information to refine their offerings, improve customer service strategies, and make informed decisions to better serve their clientele.

9. Human Touch vs. Automation

While chatbots offer numerous benefits, some critics argue that they lack the human touch. Striking the right balance between human interaction and automation is crucial. Businesses must ensure that chatbots enhance, not replace, human interactions. For complex or emotionally sensitive issues, a seamless transition to human agents can make all the difference.

10. Overcoming Language Barriers

In a globalized world, language barriers can hinder effective communication. Chatbots equipped with multilingual capabilities bridge this gap by providing support in various languages. This not only expands a business’s reach but also makes customers from diverse backgrounds feel valued and understood.

11. Chatbots in E-commerce

The e-commerce landscape has witnessed a profound transformation with the integration of chatbots. These virtual assistants guide users through product selection, offer real-time order tracking, and facilitate the checkout process. By streamlining the buyer’s journey, chatbots contribute to increased conversions and customer loyalty.

12. The Future of Chatbots

As AI technology continues to advance, so will chatbots. The future holds even more sophisticated and contextually aware chatbots capable of handling complex negotiations, emotional intelligence, and seamless handoffs between automated and human interactions. The line between AI and human support will blur, offering customers the best of both worlds.

13. Conclusion

In a world where customer satisfaction reigns supreme, chatbots have emerged as indispensable allies for businesses seeking to enhance customer experience and engagement. Their ability to provide instant support, personalized interactions, and round-the-clock availability makes them a vital component of modern customer service strategies.

Frequently Asked Questions

1. How do chatbots understand and respond like humans?

Chatbots use natural language processing (NLP) algorithms to understand user inputs. These algorithms analyze the structure and context of language to generate relevant responses, mimicking human conversation.

2. Can chatbots replace human customer support agents entirely?

While chatbots offer efficient and instant support, they can’t replace the empathetic touch of human agents, especially in emotionally sensitive situations. Striking a balance between automation and human interaction is key.

3. Are chatbots capable of handling complex queries?

Yes, advanced chatbots with AI capabilities can handle complex queries by understanding context and generating appropriate responses. However, for intricate negotiations or nuanced discussions, human intervention might be necessary.

4. How do chatbots contribute to business growth?

Chatbots contribute to business growth by enhancing customer experience, increasing engagement, and streamlining processes like sales and customer support. Satisfied customers are more likely to become loyal patrons and brand advocates.

5. What does the future hold for chatbots?

The future of chatbots is promising. They will become more contextually aware, emotionally intelligent, and seamlessly integrated with human support. This evolution will redefine customer interactions and elevate the overall service experience.

As businesses continue to embrace chatbots, the landscape of customer interactions will evolve, creating a more efficient and satisfying experience for both customers and companies alike.