Content is king, as the saying goes. But not all content is created equal. Some content gets ignored, while some content gets viral. What makes the difference? How can you create engaging and shareable content for your audience?
In this blog post, we will share some tips and tricks on how to create content that attracts, engages, and delights your audience, and ultimately drives more traffic and conversions for your business.
What is engaging and shareable content?
Engaging and shareable content is content that captures the attention of your audience, provides value to them, and motivates them to take action. It is content that resonates with your audience’s needs, interests, emotions, and goals. It is content that encourages your audience to interact with you, comment on your posts, like and share your content, and refer others to your website.
Engaging and shareable content is not only good for your audience but also good for your SEO. When your content gets more engagement and shares, it signals to search engines that your content is relevant and authoritative, which can boost your rankings and visibility.
How to create engaging and shareable content?
There is no one-size-fits-all formula for creating engaging and shareable content, but there are some general principles and best practices that you can follow. Here are some of them:
Know your audience
The first step to creating engaging and shareable content is to know who you are creating it for. You need to understand your target audience’s demographics, psychographics, pain points, challenges, desires, aspirations, preferences, and behaviors. You need to create buyer personas that represent your ideal customers and use them as a guide for your content creation.
Knowing your audience will help you create content that is relevant, useful, and personalized for them. It will help you tailor your tone, style, format, language, and message to suit their needs and expectations. It will help you create content that solves their problems, answers their questions, educates them, entertains them, or inspires them.
Do keyword research
Keyword research is the process of finding out what words and phrases your audience uses when they search for information related to your topic or industry. Keyword research will help you discover what topics are popular, what questions are frequently asked, what problems are commonly faced, and what solutions are sought after by your audience.
Keyword research will help you create content that matches the search intent of your audience. It will help you optimize your content for SEO by using the right keywords in the right places. It will help you create content that ranks higher on search engines and drives more organic traffic to your website.
Use catchy headlines
Your headline is the first thing that your audience sees when they encounter your content. It is what determines whether they will click on it or not. Therefore, you need to make sure that your headline is catchy, compelling, and clear.
A catchy headline is one that grabs the attention of your audience with a hook or a promise. It arouses their curiosity or interest by using words like “how”, “why”, “what”, “best”, “secret”, “surprising”, “shocking”, etc. It also conveys the benefit or value of reading your content by using words like “tips”, “tricks”, “strategies”, “hacks”, “steps”, “ways”, etc.
A compelling headline is one that creates a sense of urgency or emotion in your audience. It makes them feel like they need to read your content right now or they will miss out on something important or valuable. It uses words like “now”, “today”, “immediately”, “fast”, “easy”, “guaranteed”, etc. It also appeals to their emotions by using words like “amazing”, “awesome”, “fantastic”, “incredible”, etc.
A clear headline is one that tells your audience exactly what your content is about and what they can expect from it. It does not mislead or confuse them with vague or ambiguous terms. It uses simple and direct language that communicates the main idea or message of your content.
Visuals are essential for creating engaging and shareable content. Visuals include images, videos, infographics, charts, graphs, screenshots, gifs, memes, etc. Visuals help you break up the text and make it easier to read and digest. They also help you illustrate your points and make them more memorable and persuasive.
Visuals can also increase the engagement and shareability of your content. According to HubSpot, visual content is 40 times more likely to get shared on social media than other types of content. Visuals can also boost the emotional appeal of your content by adding humor, personality, or emotion.
When using visuals, make sure that they are relevant, high-quality, and original. Avoid using stock photos or images that are overused or clichéd. Use tools like Canva or Piktochart to create your own visuals or edit existing ones. Also, make sure that you optimize your visuals for SEO by using descriptive file names, alt texts, and captions.
Storytelling is the art of using narratives to convey your message and connect with your audience. Storytelling can help you create engaging and shareable content by making it more human, relatable, and memorable.
Storytelling can help you showcase your brand personality, values, and culture. It can help you share your customer success stories, case studies, testimonials, or reviews. It can help you demonstrate your expertise, authority, and credibility. It can help you inspire your audience to take action or change their behavior.
When using storytelling, make sure that you follow a clear structure that has a beginning, a middle, and an end. Use the classic storytelling elements of characters, setting, plot, conflict, and resolution. Use sensory details, emotions, dialogue, and humor to make your story more vivid and engaging.
Add a call to action
A call to action (CTA) is a statement that tells your audience what you want them to do next after reading your content. A CTA can help you create engaging and shareable content by motivating your audience to take action and achieve their goals.
A CTA can help you generate leads, conversions, sales, or referrals for your business. It can help you grow your email list, social media followers, blog subscribers, or website traffic. It can help you get feedback, comments, ratings, or reviews from your audience.
When creating a CTA, make sure that it is clear, concise, and compelling. Use action verbs that indicate what you want your audience to do, such as “download”, “sign up”, “buy”, “share”, etc. Use words that create a sense of urgency or scarcity, such as “now”, “today”, “limited”, “only”, etc. Use words that highlight the benefit or value of taking action, such as “free”, “bonus”, “discount”, “exclusive”, etc.
Creating engaging and shareable content for your audience is not easy, but it is not impossible either. By following the tips and tricks we shared in this blog post, you can create content that attracts, engages, and delights your audience, and ultimately drives more traffic and conversions for your business.
If you need more help with creating engaging and shareable content for your audience, feel free to contact us at D Media Marketing. We are a digital marketing agency that specializes in creating high-quality content for various industries and niches. We can help you create content that ranks higher on search engines and gets more engagement and shares on social media.
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